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T-Shirts and Suits
Cover of T-Shirts and Suits
T-Shirts and Suits
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The book provides both inspiration and practical advice or all those involved in running or setting up a creative business.

David Parrish draws on his own experience of running creative businesses and the insights he has gained from helping hundreds of people in creative enterprises. He combines his own perspectives with research from successful businesses to offer sound advice and some new ideas to help creative enterprises to develop and grow.

Written in an engaging and common-sense style, the book provides useful advice about managing creative enterprises, using established techniques and some new ideas. It's a book which can be read straight through - or dipped into for specific ideas and help - or both. There's something for everyone involved in the business of creativity, whether established enterprises or those about to start up.

The best creative businesses integrate creativity with good business practice, hence the need to mix the approaches of both T-Shirts and Suits into a workable business formula. This book demonstrates through its ideas and examples how the apparently different approaches of the worlds of T-Shirts and Suits can come together to create successful enterprises.

'The business of creativity is the art of turning recognition into reward, and the science of turning intellectual property into income streams.' from T-Shirts and Suits

Designed in a readable and user-friendly way, the book covers marketing, intellectual property, competition, assessing feasibility, finance and company structures. It also helps the reader to clarify their own ambitions and values in relation to their creativity.

The book's themes are illustrated by snapshots of how creative enterprises are successfully using the ideas presented in the book.

In short, this book makes a practical contribution to the development of successful enterprises in the creative sector.

The book provides both inspiration and practical advice or all those involved in running or setting up a creative business.

Designed in a user-friendly way, the book covers marketing, intellectual property, competition, finance and company structures. It helps the reader to clarify their ambitions and values in relation to their creativity.

The book provides both inspiration and practical advice or all those involved in running or setting up a creative business.

David Parrish draws on his own experience of running creative businesses and the insights he has gained from helping hundreds of people in creative enterprises. He combines his own perspectives with research from successful businesses to offer sound advice and some new ideas to help creative enterprises to develop and grow.

Written in an engaging and common-sense style, the book provides useful advice about managing creative enterprises, using established techniques and some new ideas. It's a book which can be read straight through - or dipped into for specific ideas and help - or both. There's something for everyone involved in the business of creativity, whether established enterprises or those about to start up.

The best creative businesses integrate creativity with good business practice, hence the need to mix the approaches of both T-Shirts and Suits into a workable business formula. This book demonstrates through its ideas and examples how the apparently different approaches of the worlds of T-Shirts and Suits can come together to create successful enterprises.

'The business of creativity is the art of turning recognition into reward, and the science of turning intellectual property into income streams.' from T-Shirts and Suits

Designed in a readable and user-friendly way, the book covers marketing, intellectual property, competition, assessing feasibility, finance and company structures. It also helps the reader to clarify their own ambitions and values in relation to their creativity.

The book's themes are illustrated by snapshots of how creative enterprises are successfully using the ideas presented in the book.

In short, this book makes a practical contribution to the development of successful enterprises in the creative sector.

The book provides both inspiration and practical advice or all those involved in running or setting up a creative business.

Designed in a user-friendly way, the book covers marketing, intellectual property, competition, finance and company structures. It helps the reader to clarify their ambitions and values in relation to their creativity.

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About the Author-
  • David Parrish empowers and inspires creative entrepreneurs - to help them become even more successful.David helps creative people ('T-Shirts') use smart business thinking ('Suits'), so they can achieve success on their own terms, using cool business ideas which fit with their values and objectives.David is a management consultant, trainer and speaker who advises design, media and technology businesses in the creative and digital industries. Based in the UK, David specialises in strategic marketing and has worked in more than 30 countries around the world. David uses his knowledge and experience to help creative enterprises become even more successful through specialist training and consultancy projects.He has direct experience of leading and managing creative enterprises. His practical experience is complemented by academic qualifications, professional accreditations and membership of several management institutes.David adds value to clients' businesses internationally by transferring great ideas and management techniques between industries and across national boundaries. Amongst his many other professional accreditations he is a member of the Chartered Management Institute, the Institute of Consulting, the Chartered Institute of Marketing, a Fellow of the Institute of Leadership and Management and a Fellow of the Royal Society of Arts. davidparrish.com

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